In a bid to address the pressing issue of unemployment among young Nigerian school leavers and those facing economic challenges, Samsung Nigeria is set to make a significant impact on the labor market. Through its digital education training initiative, the Samsung Innovation Campus, the company aims to equip Nigerian youths with essential soft skills, ultimately shaping them into a skilled workforce for the future.
The Samsung Innovation Campus, a collaborative effort with the Lagos State government and the Lagos State Technical & Vocational Education Board (LASTVEB), focuses on providing students and unemployed youths with practical experience in key technologies of the 4th Industrial Revolution. These technologies include Artificial Intelligence (AI), Internet of Things (IoT), and Big Data, positioning participants to be at the forefront of the evolving digital landscape.
Charlie Lee, the Managing Director of Samsung Nigeria, emphasized that the program is designed to guide Nigerian youths in adopting a smart approach to the new normal. Highlighting the company's commitment to social responsibility, Ibukun Adewole, Head of Service at Samsung, stated, "As a socially responsible company in Nigeria, we are focusing our empowerment initiatives on education to give back to the Nigerian people."
The Samsung Innovation Campus builds on the success of the Samsung Engineering Academy, which operated in Lagos until 2018. Notably, the academy provided skills training to students, with many graduates securing employment at Samsung or other service centers. In addition to technical education, the campus also offers soft skills training to enhance participants' employability, ensuring they can effectively apply their knowledge in real-world scenarios.
Reflecting on Samsung's longstanding presence in Nigeria, Charlie Lee pointed out that the company established its Nigeria Office in 2005 and has been actively contributing to the country's growth for 18 years. He emphasized Samsung's role as a beloved global company in Nigeria, supplying essential products such as TVs, smartphones, air conditioners, washing machines, refrigerators, and microwaves that are integral to the lives of the Nigerian people. Samsung's commitment to empowering the Nigerian youth through digital education underscores its dedication to fostering a skilled workforce and making a positive impact on the country's socio-economic landscape.
Samsung Invests To Boost Digital Education for Young Nigerians by Educator Hub